How KPOP Became a Worldwide Sensation
The term "K-pop" has been present for more than two decades already. With the rise of social media, K-pop gained massive attention in just a few years. KPOP groups like BTS and BLACKPINK continuously break cultural barriers, not just in the West, but the whole world. And it seems that they are not just influencing through music, but also in cosmetics and fashion. So, how did KPOP started to become a worldwide sensation? Let us know through these different generations:
During the first generation of KPOP, which was around 1990s to early 2000s, you can already see its potential for global success. Solo artists like BoA and Rain conquered not just South Korea, but also Japan and China. Other groups present in this era were H.O.T., Shinhwa, S.E.S., Sech Kies, and Seo Taiji and Boys who paved the way for more artists to represent South Korean pop music. They basically introduced Western-style pop into the South Korean culture.
The second generation of KPOP started around 2003, which may be different from what fans know happened around 2009 to 2010. The active groups were TVXQ, BigBang, Wonder Girls, Super Junior, 2PM and many more. They all have a stable popularity in different Asian countries like Japan and China.
Social media started to become popular, so people all over the world have more means to get to know them. With this, KPOP idols have more opportunities of concerts and fan meetings outside their country. World tours became a frequent thing in idol group's schedules. This was also the time when Wonder Girls' song "Nobody" and PSY's "Gangnam Style" became global hits not only in Asia, but also in America.
And now the currently active KPOP generation is composed of groups like BTS, EXO, Blackpink, TWICE, Red Velvet, Seventeen, and a whole lot more. KPOP Conventions in America, Europe and Asia were held and these idol groups were present to perform Korean songs in front of foreign audiences.
But we can't miss that undeniably, BTS has conquered the whole world with their music during this time. They didn't just perform, but they also received awards and nominations from huge American award shows like Grammys, BBMAs and AMAs. Add to that, other groups like BLACKPINK, SuperM, and MONSTA X are also actively promoting and receiving recognition in the West.
The fourth generation of KPOP has already started with groups like ITZY, TXT, Stray Kids, and (G)I-DLE. And they are actively following through the way that their seniors paved for them. It is up to them if the legacy of KPOP continues on to the next generation of music fans.
They say, music has no boundaries. Even if you don't understand the lyrics, you can still create a connection with it. This is probably the reason why KPOP is not just local, but also global. Starting from the first to the fourth generation of KPOP, these artists are changing not just the music culture, but also the art of performance, cosmetics, and fashion.